The Cocktail Party Effect on the Web

Stan James, CEO of Lijit, has a nice post up titled The Cocktail Party Effect. He illustrates how the process of listening to only one person at a cocktail party (while your ears hear many other voices) takes form on the internet.

Creating meaning out of the information overload (or many e-cocktail conversations) most of us ingest on a daily basis is one of the central challenges of the web 2.0 world. For more on this, check out Ryan McIntyre on "intelligence amplification".